Based on new data from Zillow, residential rental concessions are now nearly twice as common as they were in February 2020, as landlords strive to attract new tenants in a rental market that has softened considerably since the coronavirus pandemic took hold.

The share of residential rental listings on Zillow that advertise some form of concession rose from 16.2% in February to 30.4% in July. That includes discounts like free months of rent or parking, offering a gift card, or even waiving a deposit fee. Only 12.5% of rentals advertised concessions last July.