Okay, agent, you’ve got your web site configured. You’ve got your CRM set up. And now, the payoff. You’ve got a new lead!

This seems simple, but in fact, there are so many ways it can go. Some are more successful than others. Agents often track a number called “contact-to-closing ratio” to measure success or the difference between how many contacts come into your funnel vs how many closed on a sale.