“Buying and selling are a lot more efficient when you know what the market is for the home,” said CEO and Founder Charles Williams. “You have so much more information when you know how many buyers are out there — and what they are looking for. It was a mission for us, really.”

An engineer by training and third-generation real estate professional, Williams started the Buyside platform with that focus of visibility into the demand of the market — and this has evolved the platform into a strong seller lead generation tool that also creates purchase transaction opportunities for mortgage companies.