CBRE: Japanese shoppers prize low prices, convenience and cleanliness in physical shops
In February 2015, CBRE Inc. published its APAC Consumer Survey for Japan. A survey of 1,000 Tokyo shoppers found that low prices, convenience, cleanliness, security and range of products are the most important features of physical shops. Least important factors include: free wifi, entertainment facilities, parking, and availability of foreign brands.
Source : 28 February 2015/CBRE/Tokyo/RET