If the real estate industry narrative is to be believed, then this festive season has already made headlines with the best ever housing sales this season. But in a market where the predominant reality is job losses and salary cuts, a market where an average Indian is reeling under hyper-inflation, homebuyers are least impressed with reports of the real estate market beating all sales records.

Consumer sentiment at an all-time high this festive season
Most surveys this season have said that consumer sentiment is at an all-time high following two waves of COVID-19. In India, housing is an aspirational product, so much so that you ask any Indian and he would never deny that he needs a house. The question here is not to aspire for a home but to be able to afford one.