New Delhi, May 29 (IANS): With a slew of reforms and push from the government, affordable housing -- so far the poor second-cousin of real estate -- is emerging as the preferred segment for housing finance institutions and developers alike, say industry stakeholders and experts.

"Affordable housing is now attracting the interest of more developers who had previously shunned it because of its down-market image. Today, it has become a respectable segment and with the government's determined push... it now plays a very important role in the housing finance sector," Anuj Puri, Residential Chairman of property consulting firm Jones Lang LaSalle, told IANS.

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