Millennials. A buzzword and gargantuan consideration in consumer segmentation that has businesses around the world on their toes and not without reason. According to Pew Research Center, 'anyone born between 1981 and 1996 (ages 22 to 37 in 2018) will be considered a millennial, and anyone born from 1997 onward will be part of a new generation', and according to according to a 2018 Forbes article 'millennials are in the driver's seat, as they are currently the largest market'.

Jonathan Moed, in a 2018 Forbes article cites that 'the majority of Mena region's consumer base (over 100 million of its 400 million people) are young millennials. As companies operate in today's market, it is vital to understand what drives millennials to make a purchase, what inspires their loyalty, what makes them 'like' you. You may ask why. Well, if knowing who your customers are, what they want, getting into the nitty-gritty of if they prefer it rare or well-done does not govern the lifeline of your business, then you have truly nailed it. But for others, it could result in a 'Kodak moment'. The company ruled the photography industry back in the days but what they failed to do is innovate to meet the requirements of the new generation of customers.

Read more on: https://www.zawya.com/mena/en/business/story/Regions_millennials_shape_future_of_MENA_real_estate-SNG_135608656/